It’s no secret that the fashion industry clocks in near the top of the carbon sin list, and there’s still a very long way to go to make our style habits completely waste-free. The good news, however, is that more and more brands and designers are committing to reducing their environmental impact, one garment at a time. Whether you’ve been a conscious consumer for a while now, or have just started your journey towards an eco-friendly lifestyle, following and supporting sustainable brands – both globally and locally – is definitely a step into the right direction. These are just a few of the amazing eco-conscious fashion brands around the world.
Tentree – This Canadian lifestyle brand definitely knows how to give back to the planet. For each item purchased, they plant not one, not two, but 10 trees! They’ve reached over 50 million trees planted, and the numbers are only going up. Apart from that, they deliver top-quality items with fabrics made from hemp, recycled plastic bottles, zero-waste fibres and organic cotton, all while using renewable energy for their manufacturing processes. Definitely a sustainable hero worth checking out.
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Calmo – Using natural textiles, local craftsmanship and slow production methods, Calmo creates womenswear and home goods while championing the idea that less really can be more, when you choose quality and consciousness over everything else. The Uruguayan brand’s Merino wool, silk and linen collections all offer an aesthetic built to outlast the ever-changing trends, and shoppers can have peace of mind knowing each piece was made by a female artisan who worked flexible hours for fair pay.
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Good Krama– Based in Cambodia, Good Krama takes sustainable fashion for women and men very seriously. They up-cycle textile off-cuts from other factories to avoid creating more waste, and they support home-based and fair trade practices. But what’s especially cool about this brand is that they tell you exactly how much you’re saving in water, waste and CO2 with every item you select. That’s a responsible purchase, right there.
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Jeanerica – Straight from Sweden, this organic denim brand is just what every minimalist needs in their closet. Made from organic or recycled cotton, Jeanerica’s jeans and T-shirts are guilt-free, timeless and ultra-durable. As a sustainability bonus, they pledge to limit the washing and finishing processes that are normally highly polluting. It’s a great option for wearing the chic American uniform responsibly.
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Asha: Eleven – This South African label’s goal is simple: to create inspired and beautiful things that, in turn, make customers feel inspired and beautiful. Their designs have a stunning and calming aesthetic, not to mention they’re trans-seasonal and set to last ages. Regarding sustainability values, they use 100% natural, recycled or up-cycled materials, employ a harm-reduced digital printing/dyeing process, and follow a carbon offsetting strategy for distribution. Asha: Eleven just looks good from every angle.
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Cuyana – This US-based slow fashion brand was created with one objective in mind: intentional buying. The two founders, Karla Gallardo and Shilpa Shah, are committed to top-notch design, quality and sustainability in every piece, which is why their product lifecycle is all about producing responsibly, maximising wear and extending the life of each item. Wearing fewer, but better garments.
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Maggie Marilyn – While studying fashion and sustainability, the label’s founder Maggie Hewitt only confirmed her suspicions that the fashion industry needs a fast and effective transformation. She created Maggie Marilyn to offer women classic, elegant pieces while doing some good in the world: Everything is responsibly made in New Zealand, with an eye towards transparency and empowerment. Every fabric can either be recycled or returned to nature, and their manufacturing, management and packaging practices are built to reshape the fashion industry into a circular, regenerative and inclusive one.
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Bianca & Noé – It’s never too early to start living more sustainably. Italian brand Bianca & Noé helps make it possible, by dressing the little ones with the highest quality and the lowest impact possible. They use natural materials such as hemp, flax and eucalyptus, and follow all environmental standards. And if you’re worried your kid will outgrow the clothes too soon, they create pieces to cover two years (or more) of the child’s growth, to ensure maximum wear.
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Dear Samfu – Trixie Chua, the creator of this Singapore-based brand, was inspired by her grandmother to offer sustainable, time-tested matching sets for women. She’s taken the classic Samfu – a buttoned shirt and matching trouser set worn for decades by Chinese grandmas – and presented more modern, but still timeless designs that younger women will want to wear over and over again. To sweeten the deal, each set is made in small batches out of remnant fabrics that were rescued before going to the landfill.
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Farm Rio – Colourful Brazilian culture mixed with an environmentally driven foundation makes up this brand’s philosophy; Farm Rio is literally making the planet a brighter one – their vibrant patterns are a true work of art, and every purchase they receive equals a tree planted in the Amazon rainforest. Plus, they’re now offering free carbon-neutral shipping in the US.
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Mother of Pearl – London-based Mother of Pearl is the perfect example of ethical luxury. Their contemporary collections are carefully made with non-mulesed sheep wool and other natural fibres, manufactured in mills that use minimal water, and distributed with a low carbon footprint. Also, the brand is based on the ‘Fabric to Final’ and ‘Field to Final’ filters, which means that they’re constantly supervising the entire supply chain, from the acquisition of raw materials to the final stitch.
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Cotopaxi – As a certified B-Corporation, Cotopaxi makes a lot more than just high-quality outer- and activewear. The team behind the brand genuinely wants to do good – 1% percent of their profits is destined to support global humanitarian organisations such as Mercy Corps and Escuela Nueva, which provides education in rural Latin America. And while they’re out there making the world a better place, they’re also keeping customers warm with sustainable materials and ensuring employees fair working conditions.
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Bush Princess – Bush Princess’ founder, originally from Sweden, moved to Kenya and started this beautiful bags and accessories brand that combines European elegance with the bright colours and materials of the local cultures. Every piece is locally handmade by Maasai women, using recycled materials and following a sustainable design and production process. The best part is: a percentage of their pay is saved to finance their daughters’ education.
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AMT – From basic T-shirts to elegant coats and universally flattering dresses, this Spanish label is a lot more than just a minimalist closet go-to. Besides having over six certifications for recycled and organic materials, they also run a repair programme that helps maximise the use of every item, and they give a second life to fabric cast-offs – using them for accessories or packaging. What’s more, the outlet where they sell the overstock of each collection seeks to help mental health patients.
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