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Most often seen shuffling between the stylish streets of Tokyo and the catwalks of Paris, street style photographer Rei Shito recently took a detour to Helsinki to check out what’s happening on the hip Nordic fashion scene.

Rei says: “This is Irene, who I met working at the shop of stylish Finnish shoe brand Minna Parikka on Aleksanterinkatu street in the centre of Helsinki.”

“The outfit she’s wearing is H&M, and her sandals are (of course!) Minna Parikka. Her top-bottom combination is almost like pyjamas, and I like the way she’s able to sport such a casual, relaxed style but has made it look fashionable. I think it’s also representative of the Helsinki scene: cool, relaxed, stylish.”

About Rei Shito

Each month, Rei Shito identifies one defining look that she’s spotted on the street, whether at home in Japan or abroad on her latest trip to the world’s fashion hotspots, providing readers with a fresh, thought-provoking perspective on current trends. Rei is acclaimed as one of the planet’s most original and influential street style photographers and fashion bloggers, publishing her work on her blog Style from Tokyo, as well as several magazines in Japan and overseas, such as vogue.com.
[Portrait Rei: Jun Tamura]


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