Lifestyle
Chalet Chic: The Best Brands For Après-Ski Style
From performance basics to plush knits and bold layers, the après-ski essentials by these stylish labels transition effortlessly from slope to resort, no ski pass required
Après-ski has officially earned its spot as a style category in its own right. Once reserved for post-run hot chocolates and snow-dusted lodge lounges, it’s now a fashion vibe that thrives far beyond the slopes. From cosy knits to statement puffers, shearling trims and retro goggles, après-ski essentials have graduated from post-piste activities to everyday life, whether you’re strolling chilly city streets, bundling up on icy explorations or simply hanging at home, pretending you’ve come straight from a day of carving powder. Our selection of the top brands and collections in this space proves that winter ‘fits can look and feel just as good off the mountain as they do on it.
Perfect Moment
Perfect Moment brings a fashion-led approach to après-ski style, balancing performance heritage with vintage charm and modern polish. Founded in 1984 by professional skier Thierry Donard, the label is known for its wool sweaters, star motifs and bold houndstooth knits. Each piece – from merino turtlenecks to knitted sets, ski suits and faux-fur layers – feels designed for enjoying off-duty alpine life, whether you’re gathering by the fire or heading to a mountaintop party.
We Norwegians
We Norwegians bring Scandinavian sensibility and craftsmanship to the world of skiing – and its after-hours. Deeply rooted in Norwegian heritage, the company is defined by its sustainable practices, premium wool and smart base layers that transition seamlessly from the sporty space to everyday life; the designs, inspired by the spirit of the 1960s, ‘70s, and ‘80s, feel nostalgic yet up to date. Current highlights include a wool-and-alpaca sweater with champagne and mountain motifs, a cosy jumper adorned with ski lifts, and a 1977 World Cup design, which, along with merino knits, sleek ski suits and ultra-soft base layers, defines Nordic ease and conscious luxury.
Halfdays
Founded by former Olympic skier Kiley McKinnon alongside two of her friends, Colorado-Rockies-based Halfdays was created to challenge male-focused sport design and offer performance pieces made for women’s bodies. Here, technical function is paired with a clean, contemporary look, as seen in solid-colour jackets, streamlined trousers and leggings, and versatile mid-layers for easy mixing and matching. Built for confidence on the runs and comfort après-piste, the brand also stands out for its accessible price point, extended sizing and conscious use of recycled materials.
Vuarnet
The principles of precision and protection drive Vuarnet, the pioneering makers of mineral lenses designed to sharpen contrast and protect the eyes in extreme alpine conditions. The French company’s sunglasses and snow goggles have long been trusted companions on and off the mountain; today, the label extends that legacy with its apparel collection, which blends sport-forward function with understated French style. Insulated puffers, ultra-soft cotton layers and their signature glacier sunglasses come together as a polished ski uniform, as well as an ensemble for a fashion-forward lounge fly.
Moon Boot
Born in 1969, Moon Boots are the ultimate footwear for during- and après-ski, combining retro-futuristic form with real cold-weather function. Instantly recognisable for its padded shape, graphic panel and bold sole, the Italian brand has transcended ski culture to become a sought-after design object, even earning spots at the Louvre, MoMA and Milan Triennale. But more than just a ski favourite, these boots deliver warmth, water-repellent protection and a confident vibe. Signature models like the Moon Boot Icon, the Icon Low and the Quilted Boot pair perfectly with slim ski suits, wool sets, oversized puffers and baggy trousers for effortless street style, whether at the resort or on the city streets.
Holzweiler
Another Scandi staple, Holzweiler, takes inspiration from art, architecture and Norwegian landscapes to build soft pieces that leave a lasting impression. Originally turning heads with their lambswool scarves, the company has grown into the ready-to-wear universe with clean lines, precision engineering and tailoring, in addition to a deep respect for nature. With optimally insulated down jackets and vests, statement ‘Ski Club’ knits, and highly protective accessories in earthy tones, Holzweiler is the go-to for mountain-ready looks that are functional, expressive and very Nordic in the best way.
Après Actif
Not a traditional ski label, Canadian-based Après Actif captures the calm, refined mood that tends to follow movement, whether that’s a serious workout, a recreational ski run or a day on the snowboard. Founded by fitness expert Lauren Kurtz, the brand focuses on elevated essentials with a minimalist, luxe-athleisure feel. Think: velvet vests, ribbed knit trousers, soft turtlenecks and graphic crewnecks, all crafted in a thick, durable Tri-tech fabric designed to retain warmth. In short, they’re pieces made for slowing down in style.
Aritzia’s Alpine Getaway Collection
While Aritzia isn’t technically a dedicated skiwear company, their Alpine Getaway collection conveys one thing clearly: they understood the assignment. Rife with sumptuous snow-season basics, from wool sweaters to smooth loungewear, the collection represents the perfect post-slope wardrobe with affordable sophistication. Central to the line are the brand’s Super Puff jackets, like the Super Après Puff and Super Chalet Puff, both featuring water- and wind-resistant fabrics. Pair these with their thermal hoodies, sleek leggings and your favourite boots – plus a glass of hot buttered rum – and you’ll be good to go, wherever you plan to go.
